I came across this a while back and thought that it had some great suggestions for building an SEO frame that moves in unison with your businesses actual goals.
I know it sounds simple and in many ways it is, but I see so many businesses fumbling the ball when it come to building an SEO strategy that will work for them now and continue to do so into the future.
The basic idea in this video is that an effective SEO strategy can be boiled down to five questions, when these are answered in depth, can serve as a very powerful guide to your future success.
The video is 10 minutes long, I urge you to have a listen, and see if any of these ideas resonate with you, or spark some ideas about potential avenues.
Below I have summarised the 5 questions in bullet points.
Summarising the 5 questions mentioned:
- What does our organization create that helps solve searchers’ questions or problems?
- What is the unique value we provide that no one else does?
- Who’s going to help amplify our message, and why will they do it?
- What is our process for turning visitors from search into customers?
- How do we expose what we do that provides value here in a way that search engines can easily crawl, index and understand.
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Wishing you continued success in your business.
Robert Mora – PPM Photography
- What does our organization create that helps solve searchers’ questions or problems?
- What is the unique value we provide that no one else does?
- Who’s going to help amplify our message, and why will they do it?
- What is our process for turning visitors from search into customers?
- How do we expose what we do that provides value here in a way that search engines can easily crawl, index and understand.
Return To Business Posts
Robert Mora – PPM Photography