PPM Photography NZ
Revolutionising Social Media Marketing: With A.I. Image Generation & Product Photography
Helping Auckland Businesses, Brands & Organisations Get Where They Need To Go.
Getting to grips AI Product Photography
In today's bustling digital world, social media is a cornerstone of ecommerce and product marketing for many businesses large and small.
By harnessing AI-powered tools, brands can elevate their visual storytelling, enhance customer engagement, and drive more sales in an increasingly competitive market.
As social media platforms like Instagram, Facebook, TikTok and X evolve, the demand for captivating and unique visual content is a must for businesses looking to keep their social feeds a'buzz and constantly looking fresh.
AI image generation to the rescue!!!
Well sort off…
However there is a catch…
A.I. image generation can twist reality quite a bit and can interfere with images to the point where they no longer respectfully represent the products they are looking to promote.
This is obviously a problem if you're selling something and customers end up with a poor experience as a result of minor details being changed and then represented as the product.
This is the reason ecommerce giant Amazon only accepts real photography of products sold on their platform. Because honestly, it saves them money.. Either through product returns or their business reputation in the longer term. But after the initial basic product shots many digital background iterations are totally fine.
A study by the e-commerce platform Magento found that customers are more satisfied with products when they have high-quality images example to buy from.
And Shopify, found that AI enhanced product photography helped businesses to increase their conversion rates on average by 15%.
Unlocking unlimited customisation of images is a wonderful thing!
So, what is the best way for businesses selling ecommerce or promoting their branded physical items online to use this new and exciting technology. While at the same time holding on to reality just enough to make these new creations work in the best way possible.
And for that matter how do we as imaging professionals leverage our skills in retouching and marketing to make new and exciting content that matches up with business strategy and content needs.
The best way we see it currently
Is to blend AI backgrounds and foregrounds seamlessly with high quality product photography for extending your marketing collateral while at the same time protecting against AI's potentialy false representation.
As AI advancements continue, their role in crafting exciting new images for social media marketing and ecommerce can't be overstated.
These powerful tool are reshaping how brands engage with their audiences online right now and in every way imaginable. There is a flood of AI material flooding the market. If your brand wants to stand out and send the right message to your customers and clients then carful curation is necessary.
Revolutionise your social feeds
The Power of AI Image Generation
- Cost Saving & Efficiency: Traditional photoshoots can be very time-consuming and range in cost considerably.
- Consistency in Branding: Maintaining a consistent visual identity is crucial for brand recognition these days. AI image generation can help retain branding style, colour schemes and even composition.
- Marketing Personalisation: The ability to create images more efficiently that align with the different social platform users is a total game changer.
- Storytelling Through regular Visual content: Use AI-generated images to tell compelling stories about your products or brand values.
- Easy A/B Testing and Optimisation for Website & Ad's: Being able to experiment with different visuals quickly to identify which resonate best with your audiences. Helping optimise content performance and inform marketing decisions.
Some Recent Clients
AI Product Photography Backgrounds – Questions & Answers
In our experience the best way to formulate the style and direction for ai images is very similar to building a photography campaign.
Creating mood boards with textures, colours and image styles you'd like to represent your brands products is the best way to help our digital editors get a feeling about your marketing plans and list out the exact images you need to move forward.
Not really, AI doesn't know what your product items really look like, it just works with general hues on the edges of images to make the blend better with whatever new background is being created.
If you want quality AI image outcomes then we suggest photographing items with professional lighting under a variety of scenarios. This gives businesses to real opportunity to bring a lot more creativity and flexibility to the images that can be produced with AI image systems.
Really well isolated product items is the key to getting the best outcomes with ai.
We have found that even with auto isolation getting a lot better in recent years having a retoucher add good quality clipping paths to your product photography will make using the ai features much better and stop ai from over reaching into your items.
Yes, AI background generation is a great tool, but all images need the human touch to check consistency, quality and brand styling.
Our image retouchers are based in NZ. So whatever style of image your after we can guarantee the quality of our work.
Regular issues we see with ai generative images are:
– Item scale against other objects,
– Changing edges to mix with the new backgrounds damages the integrity of the product.
– Fine details are not quite right. extra fingers, angles of perspective.
It's really important to represent items as they truly are and to check AI's changes aren't to many or to obviously.
Warning those minor changes are not always the easiest to spot.
It's necessary to go over all images with a very critical eye.
At the moment AI quality is still at the stage of quality for usage in websites, social media platforms etc. and on certain occasion in small printed formats.
This will change with time and we expect very shortly it will be used in large scale ad and marketing work.
AI image generation has sped up the time it takes to create multiple background styles, but it's not a silver bullet and requires many skills to get quality believable outcomes.
We do written quotes on all projects. Our quotes are based on your image numbers, style needs and project outcomes. This pricing style gives us the ability to make costings that more effectively suit your needs and helps bring projects in on the budgets available.
We'd love to help you get what you're after!
Click Here to Contact us now
Being one of the top professional product photographers in New Zealand, PPM should always be the first name you think of when in need of commercial product visuals and packshot images.
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Need Some Great AI Product Images ?
Auckland Digital Retouch Studio in NZ
A stunning set of AI enchanted images will give your brands social profiles more pop and bang for your buck when it comes to getting commercial product photography underway.
While AI image generation offers remarkable capabilities, having a human retoucher remains crucial for achieving the highest quality and authenticity in visual content. AI can efficiently handle basic enhancements and background changes, but it often lacks the nuanced understanding and creative intuition that only a human can provide.
Incorporating our digital retouchers years of expertise in marketing alongside AI technology creates a powerful synergy. The efficiency and consistency of AI, combined with the creativity and insight of human retouchers, deliver unparalleled image quality. This blend ensures your visual content not only meets but exceeds expectations, capturing the essence of your brand and captivating your audience.
Digital retouchers with this set of skills can address specific client requests and feedback with much more precision. They can make judgment calls on complex issues such as skin tones, reflections, and shadows, ensuring a more natural and compelling result.
Bringing a deep understanding of aesthetics, context, and brand identity to the table. They can interpret the subtle details that make an image resonate with its intended audience, ensuring that every aspect aligns with the brand’s vision and message. This includes adjusting lighting, colours, and textures in ways that AI might overlook or misinterpret.
Contact us to see how we can help you get some stunning AI product imagery.
AI Product Photo Editor In Auckland NZ
Great looking AI product images are a great value add for your social profiles and websites.
If You’d like to know more about how we can help you get you where you want to be, you can connect with us below for all your professional photography needs.
Whether you need images of product, food, website, catalogues or magazine exposure your in the right place.
Professional AI enhanced product Images for your brand by our PPM Photography Studio in Auckland, NZ
■ NZ AI Product Photographers At Our Commercial Studio In Auckland New Zealand ■